The multiple stakeholder model asserts that organizations ought to be concerned with the interests of many individuals and groups, not just shareholders and stockholders. Last year, my office moved to downtown San Jose. Before moving, we renovated the entire floor. It was very high priority that we were environmentally-conscious in our decisions by selecting material and products that are renewable and sustainable. By doing this, we have applied for LEED (Leadership in Energy and Environmental Design) status.
Organizations that have participated in applying for LEED status seem to receive favorable press and influence which organizations to partner with. The 'green' initiative is also a hot topic at work, with several projects focused on estimating and reducing carbon footprints, eco-challenges, and 'green' interest groups. In recent years, there is definitely more focus on balancing and aligning the goals of the organization with a respect for the well-being of the planet (a more democratic work environment).
last day to blog
16 years ago
2 comments:
A lot of what you're touching on is called Corporate Social Responsibility (CSR). It is a major trend in major companies right now that many are betting will be one of the major successes of the future and what will help companies thrive. Corporation like Starbucks and Cisco Systems are leaders in pioneering for the well-being of the planet and the good of the people living in it. Public Relation leaders manage a lot of what it entails.
This is great. I think so much more companies should such measures as it is a major concern these days. Your company's decision definitely takes the interest of everyone into account since everyone will be affected. This is also great for public image which seems superficial but is the basis for the success of most companies.
Post a Comment