Maslow's Hierarchy of Needs (Ch 3., #2)

Abraham Maslow concluded that the conditions that foster individual health are often surprisingly good for the organization as well. Expanding on the text’s examples, I have seen many instances of this in corporate recruiting. It often seems the case where the companies are working very hard to sell themselves to you. They promote many benefits to working in a positive atmosphere and having the opportunity to grow. For example, Google offers extended benefits “beyond the norm”. They offer free gourmet food, on-site doctors, car services, dry cleaning, a gym, etc. These examples of rewards encourage people that the company is the best place to work. By recruiting the best individuals and providing them such a supportive environment, the company hopes to reap the rewards of the individual’s productivity (and health).

For reference, here’s Google’s introduction to their jobs page:

“Let’s work together.

Chances are you have a good idea of where you want to go in life. At Google, we’ve designed a culture that helps you get there. From our flexible, project-based approach to corporate structure to our innovative perks and benefits, we do everything we can to make sure our employees not only have great jobs, but great lives. Into being challenged? Into having fun? Want to change the world? If the answer is yes, then you’ve come to the right place.”