Transformational Leadership (Chapter 9)

In my work group, we study emerging technology trends and develop prototypes to demonstrate the potential impact of these trends on business processes. To promote these ideas, we host client workshops where we communicate our ideas and vision. Realizing that a major component of our role is to ‘sell’ these ideas, the managing director recently requested that all executives attend effective communication training. It is critical that the executives tell a compelling story and can articulate how our ideas will transform a business. (In a way, the director pushed each of these executives to become change agents).

However, it is not enough to just be trained on these communication topics. I agree that leaders must establish behavioral habits that enact and reinforce this vision. It is true that only a few of these executives will probably rise to the next level of leadership.